Floor Prices

The floor price configuration tool is available by navigating to Publisher->Exchange Configuration->Manage Floor Prices and allows you to set CPM floor prices for your traffic. A floor price is a minimum CPM that is required for Advertisers to pay for every 1000 ad impressions that are shown in your Publication(s).

To add a new floor price, please click on “+ Add Floor Price”. You then have the option to choose a global floor price or a floor price just for Traffic in specific Countries or Specific Sites or Apps.
 
If you add both a global and an app/country-specific floor price, then the app/country-specific floor price will always take priority and the global floor price will be used as a fall-back when there is no country/app-specific floor available for a specific country/app.